1
Stop frame
The exterior gives the Reel an immediate property identity before room details narrow the story.
1080 × 1920 · 0:33
Mobile launch specimen
A property Reel is not a landscape video turned sideways.
The narrow screen changes what survives. This six-photo villa example is useful for examining vertical emphasis, horizontal sacrifice and the point at which a Reel should hand the viewer to the full listing.
6 source photos9:16 native canvasInstagram-ready
Six mobile decisions
Every source photograph enters the phone with a different problem.
2
Depth frame
A wide interior tests whether vertical reframing can keep the spatial route legible on a narrow canvas.
3
Pattern frame
Cabinet lines and island edges make unwanted horizontal loss easy to notice.
4
Detail frame
A compact subject can use the phone screen efficiently without needing the same amount of lateral context.
5
Window frame
The vertical version must choose between room width and the strong black-framed opening.
6
Exit frame
Stair height naturally suits portrait space and provides a different ending shape from the exterior.
The handoff
Use the Reel to earn the next action, not to bury the listing inside social video.
Visual hook and enough property character to justify another tap.
Full gallery, facts, price, address context and contact action remain readable and updateable.